Business relationships rely on shared perceptions of what is appropriate/expected norms of behavior. The immense growth in transnational business made rudimentary consensus on suitable business practices across cultural limitations particularly important. Nonetheless, as more and more nations with different historical and cultural experiences interact in the global economy, the potential for misunderstandings based on different goals is magnified.
Such misunderstandings emerge in a growing books on “improper” business practices – articulated from a slim cultural perspective. This paper reviews the ongoing research on the ethnic and contextual areas of business ethics. The target is to investigate how the perception/attitudes of business students towards the ethical dimension of doing business varies in different countries; Whether there are socio-cultural factors that influence the understanding of ethically in business practices.
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Research results among business students in six countries: China, Egypt, Finland, Korea, Russia, and the U.S.A. While all groups had basic contract on what constitutes honest business procedures, differences are located in the respondents’ tolerance to damage resulting from “unethical” behavior. Without underestimating the role of nationwide culture, variations in research results also point to the importance of current socio-political advancements in the relevant countries. Implications for business teaching and management development are talked about.
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